Organizations, business & entrepreneurs these days have to find different ways to attract a consistent string of buyers and customers. Due to the popularity and every day necessity of the internet, the most effective way they can seek, attract & keep their potential clientele is through online advertising. Google and Bing have cemented themselves as the best advertising platforms to promote your products / services on. Bing provides their advertising platform through Microsoft while Google has developed their own advertising platform. With both search engines being popular, valid, & effective, the battle of Google Ads vs. Bing Ads is on.
The two search engines use an online advertising system known as “Pay-Per-Click” (PPC). PPC uses an effective method of advertising where each time an advertiser’s ad is clicked on by a user, the advertiser pays the website. The more the advertiser pays, the more clicks they had received which in turn can become more conversions. Even though their functionality is similar, these type of ads are different. The question is in terms of Google Ads vs. Bing Ads: Which advertising platform is the best option for you?
Round 1: Cost Comparison
To an up-and-coming business or a long running organization who needs a fresh perspective in gaining new customers or buyers, the cost of their online advertising is key. This online advertising cost is known as “Cost-Per-Click” (CPC) in which an advertiser would pay a publisher (typically a website owner or a network of websites) each time the ad is clicked, but in this Google Ads vs. Bing Ads battle, it’s important to understand which CPC works for you. For a new business or a small Mom & Pop shop that has to save money in any way possible, running lower, cost effective CPC ads would fare better on Bing. The CPC will be lower as your online advertising would have lag time between user clicks, allowing you to reach the potential clients that you need to without sacrificing your budget. If you’re a well established, popular company, they would fare better with Google as their platform is used on a very high consistency as well as by a variety of people everyday. This means that you’re CPC will be understandably higher as your online advertising would have less lag time between user clicks. If you need assistance in determining which advertising platform is a better cost effective option for you, contact WebAct today.
Round 2: Market Share
Market share is represented as the percentage of an industry or it’s total sales earned over a specified time period. These shares can be measured by value which is based on the total share of a company out of total segment sales. In the case of online advertising, the more market share value an industry has, the more likely customers will view have a chance to view your ads. For companies looking to have their online advertising reach a higher number of views, Google Ads are the way to go. Bing has a solid market share of 21%, but it’s no match compared to the staggering 64% of Google’s market share. In terms of which company has the better market share value, the victor in this battle between Google Ads vs. Bing Ads is obviously Google.
Round 3: Conversion Ability
Conversions are the ultimate goal when it comes to online advertising! In the world of e-commerce, conversion marketing is the act of converting users who are visiting your website through online advertising into paying buyers and customers. Having a high conversion ability from your online advertising is key to the growth of your business. In a logical sense of seeing conversion ability, this round in the battle of Google Ads vs. Bing Ads seems to be Google. This is due to the high popularity and notoriety of Google, even the name Google itself is enough for some people to disregard Bing in a heartbeat. But don’t count Bing down for the count just yet! Just because your ad is running on a popular search engine, doesn’t mean conversions are going to start pouring in. The ability to convert an advertisement to an actual sale depends on a number of factors such the advertisement itself, the season, the type of industry, etc. Many people underestimate the fact that in many ways Bing Ads can be much more successful for their business. Our professionals here at WebAct use their years of experience and knowledge to help asses which advertising platform will be more successful for your business.
Winner: It’s A Toss-Up
The truth is there is no definitive champion when it comes to Google Ads vs. Bing Ads. The internet is always changing and so are the tactics for online advertising. Whatever platform seems to be on top now, but in two or three years you never know. That is why it is always important to keep an open and logical mind when it comes to online advertising. Since 2012, WebAct has provided as well as developed the proper online advertisement tools to help organizations, business & entrepreneurs grow beyond their goals. Contact WebAct today to see how we can help you grow.