The Battle of The Ads: Google vs Bing!

The Battle of The Ads: Google vs Bing!

Organizations, business & entrepreneurs these days have to find different ways to attract a consistent string of buyers and customers. Due to the popularity and every day necessity of the internet, the most effective way they can seek, attract & keep their potential clientele is through online advertising. Google and Bing have cemented themselves as the best advertising platforms to promote your products / services on. Bing provides their advertising platform through Microsoft while Google has developed their own advertising platform. With both search engines being popular, valid, & effective, the battle of Google Ads vs. Bing Ads is on.

The two search engines use an online advertising system known as “Pay-Per-Click” (PPC). PPC uses an effective method of advertising where each time an advertiser’s ad is clicked on by a user, the advertiser pays the website. The more the advertiser pays, the more clicks they had received which in turn can become more conversions. Even though their functionality is similar, these type of ads are different. The question is in terms of Google Ads vs. Bing Ads: Which advertising platform is the best option for you?

Round 1: Cost Comparison

To an up-and-coming business or a long running organization who needs a fresh perspective in gaining new customers or buyers, the cost of their online advertising is key. This online advertising cost is known as “Cost-Per-Click” (CPC) in which an advertiser would pay a publisher (typically a website owner or a network of websites) each time the ad is clicked, but in this Google Ads vs. Bing Ads battle, it’s important to understand which CPC works for you. For a new business or a small Mom & Pop shop that has to save money in any way possible, running lower, cost effective CPC ads would fare better on Bing. The CPC will be lower as your online advertising would have lag time between user clicks, allowing you to reach the potential clients that you need to without sacrificing your budget. If you’re a well established, popular company, they would fare better with Google as their platform is used on a very high consistency as well as by a variety of people everyday. This means that you’re CPC will be understandably higher as your online advertising would have less lag time between user clicks. If you need assistance in determining which advertising platform is a better cost effective option for you, contact WebAct today.

Round 2: Market Share

Market share is represented as the percentage of an industry or it’s total sales earned over a specified time period. These shares can be measured by value which is based on the total share of a company out of total segment sales. In the case of online advertising, the more market share value an industry has, the more likely customers will view have a chance to view your ads. For companies looking to have their online advertising reach a higher number of views, Google Ads are the way to go. Bing has a solid market share of 21%, but it’s no match compared to the staggering 64% of Google’s market share. In terms of which company has the better market share value, the victor in this battle between Google Ads vs. Bing Ads is obviously Google.

Round 3: Conversion Ability

Conversions are the ultimate goal when it comes to online advertising! In the world of e-commerce, conversion marketing is the act of converting users who are visiting your website through online advertising into paying buyers and customers. Having a high conversion ability from your online advertising is key to the growth of your business. In a logical sense of seeing conversion ability, this round in the battle of Google Ads vs. Bing Ads seems to be Google. This is due to the high popularity and notoriety of Google, even the name Google itself is enough for some people to disregard Bing in a heartbeat. But don’t count Bing down for the count just yet! Just because your ad is running on a popular search engine, doesn’t mean conversions are going to start pouring in. The ability to convert an advertisement to an actual sale depends on a number of factors such the advertisement itself, the season, the type of industry, etc. Many people underestimate the fact that in many ways Bing Ads can be much more successful for their business. Our professionals here at WebAct use their years of experience and knowledge to help asses which advertising platform will be more successful for your business.

Winner: It’s A Toss-Up

The truth is there is no definitive champion when it comes to Google Ads vs. Bing Ads. The internet is always changing and so are the tactics for online advertising. Whatever platform seems to be on top now, but in two or three years you never know. That is why it is always important to keep an open and logical mind when it comes to online advertising. Since 2012, WebAct has provided as well as developed the proper online advertisement tools to help organizations, business & entrepreneurs grow beyond their goals. Contact WebAct today to see how we can help you grow.

How Effective Is Live Chat On Your Website?

How Effective Is Live Chat On Your Website?

We all know that the online market is growing by leaps and bounds. The brick and mortar store has been replaced due to the fact that people now find it convenient to shop online, but there is a major drawback. As great as it is to find the abundance of products or services you’re looking for, there is no one to help you around help you find the right item for you. This is where the installment of live chat becomes effective. Live chat is a tool that is present on many websites that can help resolve the queries of buyer in real time as they not only help customers navigate through the website, but they solve the inconvenience of customers waiting for a long period to get their answers via phone call or email.

Though the premise of call centers are to resolve problems in a timely manner, they still take a considerate amount of time due to the high volume of calling, especially on holidays or sales. A live chat is like a call center, but the big difference is the chat is online and it is faster as it tackles the approach of a text message where there is constant communication back and forth on the website itself. Live chat is beneficial as it not only answers the queries but can also help increase the conversion rate of a website. With live chat the possibility of getting a solution to your problem is higher.

Often if an online buyer has a doubt about a purchase that want to ask about, but has to call or be redirected to an email chat that can take up to 3 – 5 business days to respond. Without a faster option to replay, the customer will most likely leave the website and go to another. This can result in a high bounce rate and a lower conversion rate. To avoid this, live chat can be installed on your website, allowing the ability to assist a customer in that process in a short period of time.

Even though live chat for a website is highly recommended, what is important to remember is that quality of the live chat must be high and intelligent. If the quality of the live chat isn’t high quality as well as properly maintained, then this feature can backfire and lead to a reduction in sales. When a website claims that it has a live chat available then the chat agent should be available 24/7 as well as prepared to handle any customer requests. Nothing can be more frustrating to a customer than a live chat that is either always offline or has a chat agent that can’t help resolve their issue.

Live chat is important feature that is not being utilized as much as it should. It is on the fore front to be the most important feature to increase the satisfaction between customer and business communication. WebAct recognizes the importance of live chat and has implemented it in several websites that have increased their customer satisfaction, including our own website. Visit WebAct today and learn how effective live chat can be for your business.

Website Personalization and Why Is It So Important!

Website Personalization and Why Is It So Important!

The internet has become so competitive nowadays with everyone using online methods to sell products or advertise their services now. Because the demands and needs of every customer is different, making, finding & keeping customers is a rather difficult task, especially since you’re one company amongst thousands or even millions. In such a cut throat market, it’s important that you know how to make individual mark stand out from the rest as well as always stay a step ahead of you competition. This is why website personalization is crucial to the growth of your business. By personalizing your website, not only can you add your own style and quirkiness, but you have the potential to attract even more customers.

What is website personalization?

Now I know a lot of you are asking, what is website personalization? Website personalization is the process of dividing your customer base into different segments and providing personalized experiences for different visitors. In today’s world, just having your products or services online is not enough. Research suggests an online perspective visiting your website loses interest in a matter of 10 – 20 seconds if they can’t find what they’re looking for or if the website is too mundane. By providing your own individual spin on a visitor’s experience to your website, you not only engage the visitor, but you peak their interest in learning more about your products or services.


Why you need website personalization?

There are many reasons why website personalization is important to the growth of your business. One reason is that website personalization can avoid a common problem that visitors face on a daily basis, “Information Overload”. Information overload is when as online prospects visits a website and is overload with random information that they can’t navigate and find the proper information they were looking for so they leave. With website personalization you can create features that will essentially point the visitor in the right direction on your website. This can lead to an increase in sales for products or customer contact for business services.

Another reason why website personalization is needed is to make the content on your website unique to suit the customer. It makes no sense to create content if it is not of any use to a consumer in any way. Through website personalization the site can recognize its repeated customers and show them exactly what they are looking for.

Probably the most important reason why you need website personalization it to not only make the visitor feel welcome, but give them an individual experience they won’t find anywhere else. In fact if the website is personalized creatively, it can get a person addicted to a website. If the customer likes the interface he is bound to go to the website again and again. Word of mouth is still one of the major reasons for websites to gain popularity. If you can impress a visitor with website personalization, then you can definitely gain the traffic you’re looking for so get your thinking caps on and create something to get your customers hooked!

If you don’t know where to start or how to create website personalization, then you’re in the right place! WebAct is a premier web design and digital marketing firm located in Denver, Colorado. We believe in creating the best professional, user-friendly websites through unparalleled, modern designs. With a unique website builder platform, we can develop and integrate your business’ voice, brand, and identity into a new and innovate way to engage with your audience. Visit WebAct and let us create the best website personalization for your business.

New Year, New Builder

New Year, New Builder

WebAct Holiday Newsletter-min

New at WebAct: Features and Updates

Happy New Year from WebAct! In this post you’ll find highlights of what’s new in our platform.

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New Better and Faster Builder
Our website builder has been completely revamped from the bottom up. Enjoy even faster editing capabilities and greater ease of use. If you already have a website with us, you can login to the dashboard and experience the new builder.  If you don’t have a website with us, you can try out the new builder for free by selecting a template.

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Beautiful New Templates
You’ve got gorgeous new templates to use! Check out the new Law Firm and Academic Tutoring templates, both built with the expanded functionalities of the new editor. Also, check out the recently released Fresh Food template, featuring the photo-enabled Menu widget.

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Contact Form Integrations
Contact Form integrations have been added to the new editor, so now you can enable data submitted through the Contact Form to be automatically integrated with Google Sheets, MailChimp, Constant Contact or Webhooks.



2017

Happy New Year from All of Us Here at WebAct
Wishing you and the people you love a productive 2017, filled with health, happiness and many beautiful websites!

Why Email Marketing Is Still Important

Why Email Marketing Is Still Important

Email-Marketing

Marketing contains hundreds of tools to help grow your business to the monumental powerhouse it should be. Among one of the more important marketing tools that you wouldn’t expect is none other than email marketing. Since the dawn of AOL, email has always been the one of the most popular forms of online communication and connection. Now, the use of email has been incorporated into marketing due to it’s effectiveness for intra-company communications, marketing purposes, and coordinating with business partners, suppliers and customers in an easy and inexpensive manner.

Why Should My Business Have An Email?

A personalized email address will further your business’ identity among consumers and prospects. It will help them associate your business with a specific brand, service, or product. Having an email extension will help your business look more established, increasing the amount of responses to your emails. It is also one of the most effective ways to keep your consumers consistently informed without investing everything you have into new technology or software. With 2.5 billion users, emails aren’t disappearing anytime soon.

How Can Email Marketing Help My Business’ Brand?

In email marketing, personalization is key. Email marketing can be tailored to your target customers’ interest and can communicate relevant topics such as promotions, specials, events…the list is virtually endless. Email marketing is important for building trust and loyalty among prospects, current or past customers, and potential leads because it gives you a chance to speak directly to them in an easy going and convenient manner.

How Do I Know If It’s Working?

It’s actually very easy! Most email services such as Constant Contact offers the ability to track your email campaign. Tracking your email campaign gives your a greater understanding of how your email marketing campaigns are working. Combining information such as delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates, your business can see which email campaigns are successes, failures, or need a little bit of tweaking. It’s the most important aspect of email marketing as it can help ensure your business’ marketing effectiveness among consumers and prospects is at it’s full potential.

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How Inexpensive is Email Marketing?

Email marketing can reach a large number of consumers and prospects for less than most forms of marketing. The cost per a possible conversion is so low that every company that isn’t participate and engage in it is missing out on endless possibilities to increase their marketing effectiveness. Want to know how much email marketing would cost your business? Visit WebAct to get a quote and get started with your email marketing campaign today!

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