5 Ways Your Business Data is at Risk

5 Ways Your Business Data is at Risk

Today’s world is filled with technology, and every business thus has weaknesses in their networks somewhere. Depending on your business, there are five different ways you are at risk. Take a look at these risk factors below and take action to protect yourself against attacks:



With all the talk about cyber threats today, one of the ways you are actually most vulnerable is confidential paper left in the printer. According to Printer Logic, anyone can get banking information or private customer information from sensitive papers irresponsibly left in the printer tray. Always shred documents after using, even if it doesn’t seem like they are crucial at the time.



Having no SSL certificate is a sure way to be more vulnerable to attacks. SSL technology verifies that the networks you are connecting to are valid. If you don’t have one, it could mean that you’re getting tricked into connecting with a hacker’s website instead of your internal site, for instance. Certificates are relatively cheap and available so don’t skimp on this aspect security.



Much of the interactive design of the web today is thanks to Javascript. It allows users to have images, videos, and sound all in one pretty package. However, Javascript also has several weaknesses that can be exploited. To protect against hackers using Javascript as an access point to your information, block certain kinds of scripts with software available for free.



Your internal network at the office is what is most valuable to an attacker. With access to this network, they can move throughout your system and steal your information without you noticing. That is, of course, unless you are visualizing your network and have response mechanisms in place. Put a team of engineers on this issue to monitor your network for strange activity.



While the networks and computers you use every day are the access points for many attacks online, there is something else that puts your business data at risk: people. Through advanced phishing methods, hackers can send fake emails seeming to be from executives or other officials. If an employee clicks on the link, it hijacks the whole system. Train your workers not to click on anything suspicious and report odd emails.


If you have a company that you are responsible for, then security should be top of mind. The only way to prevent risks of getting hacked is to understand what you’re facing. The items above all present places where you need to deploy the right resources and prevent attacks before they happen. That way you can protect your data and company future.

5 Ways Your Web Design Impacts Your SEO

5 Ways Your Web Design Impacts Your SEO

It is easy for web developers to conclude that the parts of their sites they can see and interact with don’t have quite as much to do with search engine optimization as the data in their articles, pages, and lists do. After all, according to the conventional wisdom, search engines only look at keywords and keyphrases.

Those same developers, and even a few site owners and webmasters might be surprised to learn there is a lot more to search engines than keywords and keyphrases. While it is true the data on your site matters for SEO purposes, where that information appears and how it relates to the rest of your site is equally important and in some cases more important.

So where should you start looking if you’re interested in what parts of your design might be positively or negatively affecting your SEO efforts?



For most web pages, the information in the title is of primary importance when it comes to how search engines present the data in the search results. The appearance and makeup of a search engine results page or SERP should be a priority for developers. The reasons are obvious when the behavior and perception of those searching for your site are taken into account. It is much easier for the average user to determine what something is than what it means, especially when the average search engine user’s attention span is often only a few seconds.



Getting a new visitor to your website can require considerable effort. Keeping them around long enough for your website to have any effect on your relationship with that potential new customer or reader requires your site to provide them with whatever they are looking for as fast as possible.

For example, if you are running a restaurant site, your menu should be prominently placed so any guest can find it. If it is not placed well, new visitors may leave quickly, which will signal search engines that your site might not belong in the highest search results. The same goes for important information like location, directions, hours, any special offers and so forth.



Anything that causes a user to hesitate or be unable to find the “next step,” so to speak, is likely to cause problems for search optimization. The reason is the same as the access issue. Users need to be able to find important information easily. The route, however, from here to there also has to be clear and unambiguous. This is one of the many reasons sites often have a line of links across the top edge of every page that function very much like an application menu.

This is vital for any site that isn’t a simple brochure. If a user goes “exploring” on your e-commerce site, for example, the last thing you want is for them to end up lost and unable to get back to the homepage. A good exploration experience increases time-on-site, which will make your site more competitive in search.


Responsive Design

The fastest way to get someone to leave a website today is to show them a huge page filled with words in a tiny font size. This is exactly what your guests see if you haven’t optimized your pages for mobile devices. For the significant portion of your current and future user base that browses the web on their phones or tablets, this is all but a guaranteed deal-breaker. Although it won’t damage your SEO efforts on desktops, it will negatively affect your mobile SERP placements.


Content Management

Most search engines expect all but the simplest sites to have some form of content management system or CMS running on their server. A CMS is usually the combination of a database and a set of middleware that allows sites to completely separate the presentation of their pages from the data in them. This was one of the original goals of cascading style sheets, or CSS, which is one reason CMS architectures rely heavily on style sheets for consistency. Using a CMS gives search engines conventional points of reference and allows your site to be indexed faster and more efficiently, which leads to better results.


Search optimization is practically guaranteed to be a continuous need for almost every website. If you are considering building or updating your site, it is vital that you think about the effects your design decisions will have in addition to the information you present.



The Battle of The Ads: Google vs Bing!

The Battle of The Ads: Google vs Bing!

Organizations, business & entrepreneurs these days have to find different ways to attract a consistent string of buyers and customers. Due to the popularity and every day necessity of the internet, the most effective way they can seek, attract & keep their potential clientele is through online advertising. Google and Bing have cemented themselves as the best advertising platforms to promote your products / services on. Bing provides their advertising platform through Microsoft while Google has developed their own advertising platform. With both search engines being popular, valid, & effective, the battle of Google Ads vs. Bing Ads is on.

The two search engines use an online advertising system known as “Pay-Per-Click” (PPC). PPC uses an effective method of advertising where each time an advertiser’s ad is clicked on by a user, the advertiser pays the website. The more the advertiser pays, the more clicks they had received which in turn can become more conversions. Even though their functionality is similar, these type of ads are different. The question is in terms of Google Ads vs. Bing Ads: Which advertising platform is the best option for you?

Round 1: Cost Comparison

To an up-and-coming business or a long running organization who needs a fresh perspective in gaining new customers or buyers, the cost of their online advertising is key. This online advertising cost is known as “Cost-Per-Click” (CPC) in which an advertiser would pay a publisher (typically a website owner or a network of websites) each time the ad is clicked, but in this Google Ads vs. Bing Ads battle, it’s important to understand which CPC works for you. For a new business or a small Mom & Pop shop that has to save money in any way possible, running lower, cost effective CPC ads would fare better on Bing. The CPC will be lower as your online advertising would have lag time between user clicks, allowing you to reach the potential clients that you need to without sacrificing your budget. If you’re a well established, popular company, they would fare better with Google as their platform is used on a very high consistency as well as by a variety of people everyday. This means that you’re CPC will be understandably higher as your online advertising would have less lag time between user clicks. If you need assistance in determining which advertising platform is a better cost effective option for you, contact WebAct today.

Round 2: Market Share

Market share is represented as the percentage of an industry or it’s total sales earned over a specified time period. These shares can be measured by value which is based on the total share of a company out of total segment sales. In the case of online advertising, the more market share value an industry has, the more likely customers will view have a chance to view your ads. For companies looking to have their online advertising reach a higher number of views, Google Ads are the way to go. Bing has a solid market share of 21%, but it’s no match compared to the staggering 64% of Google’s market share. In terms of which company has the better market share value, the victor in this battle between Google Ads vs. Bing Ads is obviously Google.

Round 3: Conversion Ability

Conversions are the ultimate goal when it comes to online advertising! In the world of e-commerce, conversion marketing is the act of converting users who are visiting your website through online advertising into paying buyers and customers. Having a high conversion ability from your online advertising is key to the growth of your business. In a logical sense of seeing conversion ability, this round in the battle of Google Ads vs. Bing Ads seems to be Google. This is due to the high popularity and notoriety of Google, even the name Google itself is enough for some people to disregard Bing in a heartbeat. But don’t count Bing down for the count just yet! Just because your ad is running on a popular search engine, doesn’t mean conversions are going to start pouring in. The ability to convert an advertisement to an actual sale depends on a number of factors such the advertisement itself, the season, the type of industry, etc. Many people underestimate the fact that in many ways Bing Ads can be much more successful for their business. Our professionals here at WebAct use their years of experience and knowledge to help asses which advertising platform will be more successful for your business.

Winner: It’s A Toss-Up

The truth is there is no definitive champion when it comes to Google Ads vs. Bing Ads. The internet is always changing and so are the tactics for online advertising. Whatever platform seems to be on top now, but in two or three years you never know. That is why it is always important to keep an open and logical mind when it comes to online advertising. Since 2012, WebAct has provided as well as developed the proper online advertisement tools to help organizations, business & entrepreneurs grow beyond their goals. Contact WebAct today to see how we can help you grow.

How Effective Is Live Chat On Your Website?

How Effective Is Live Chat On Your Website?

We all know that the online market is growing by leaps and bounds. The brick and mortar store has been replaced due to the fact that people now find it convenient to shop online, but there is a major drawback. As great as it is to find the abundance of products or services you’re looking for, there is no one to help you around help you find the right item for you. This is where the installment of live chat becomes effective. Live chat is a tool that is present on many websites that can help resolve the queries of buyer in real time as they not only help customers navigate through the website, but they solve the inconvenience of customers waiting for a long period to get their answers via phone call or email.

Though the premise of call centers are to resolve problems in a timely manner, they still take a considerate amount of time due to the high volume of calling, especially on holidays or sales. A live chat is like a call center, but the big difference is the chat is online and it is faster as it tackles the approach of a text message where there is constant communication back and forth on the website itself. Live chat is beneficial as it not only answers the queries but can also help increase the conversion rate of a website. With live chat the possibility of getting a solution to your problem is higher.

Often if an online buyer has a doubt about a purchase that want to ask about, but has to call or be redirected to an email chat that can take up to 3 – 5 business days to respond. Without a faster option to replay, the customer will most likely leave the website and go to another. This can result in a high bounce rate and a lower conversion rate. To avoid this, live chat can be installed on your website, allowing the ability to assist a customer in that process in a short period of time.

Even though live chat for a website is highly recommended, what is important to remember is that quality of the live chat must be high and intelligent. If the quality of the live chat isn’t high quality as well as properly maintained, then this feature can backfire and lead to a reduction in sales. When a website claims that it has a live chat available then the chat agent should be available 24/7 as well as prepared to handle any customer requests. Nothing can be more frustrating to a customer than a live chat that is either always offline or has a chat agent that can’t help resolve their issue.

Live chat is important feature that is not being utilized as much as it should. It is on the fore front to be the most important feature to increase the satisfaction between customer and business communication. WebAct recognizes the importance of live chat and has implemented it in several websites that have increased their customer satisfaction, including our own website. Visit WebAct today and learn how effective live chat can be for your business.

Website Personalization and Why Is It So Important!

Website Personalization and Why Is It So Important!

The internet has become so competitive nowadays with everyone using online methods to sell products or advertise their services now. Because the demands and needs of every customer is different, making, finding & keeping customers is a rather difficult task, especially since you’re one company amongst thousands or even millions. In such a cut throat market, it’s important that you know how to make individual mark stand out from the rest as well as always stay a step ahead of you competition. This is why website personalization is crucial to the growth of your business. By personalizing your website, not only can you add your own style and quirkiness, but you have the potential to attract even more customers.

What is website personalization?

Now I know a lot of you are asking, what is website personalization? Website personalization is the process of dividing your customer base into different segments and providing personalized experiences for different visitors. In today’s world, just having your products or services online is not enough. Research suggests an online perspective visiting your website loses interest in a matter of 10 – 20 seconds if they can’t find what they’re looking for or if the website is too mundane. By providing your own individual spin on a visitor’s experience to your website, you not only engage the visitor, but you peak their interest in learning more about your products or services.

Why you need website personalization?

There are many reasons why website personalization is important to the growth of your business. One reason is that website personalization can avoid a common problem that visitors face on a daily basis, “Information Overload”. Information overload is when as online prospects visits a website and is overload with random information that they can’t navigate and find the proper information they were looking for so they leave. With website personalization you can create features that will essentially point the visitor in the right direction on your website. This can lead to an increase in sales for products or customer contact for business services.

Another reason why website personalization is needed is to make the content on your website unique to suit the customer. It makes no sense to create content if it is not of any use to a consumer in any way. Through website personalization the site can recognize its repeated customers and show them exactly what they are looking for.

Probably the most important reason why you need website personalization it to not only make the visitor feel welcome, but give them an individual experience they won’t find anywhere else. In fact if the website is personalized creatively, it can get a person addicted to a website. If the customer likes the interface he is bound to go to the website again and again. Word of mouth is still one of the major reasons for websites to gain popularity. If you can impress a visitor with website personalization, then you can definitely gain the traffic you’re looking for so get your thinking caps on and create something to get your customers hooked!

If you don’t know where to start or how to create website personalization, then you’re in the right place! WebAct is a premier web design and digital marketing firm located in Denver, Colorado. We believe in creating the best professional, user-friendly websites through unparalleled, modern designs. With a unique website builder platform, we can develop and integrate your business’ voice, brand, and identity into a new and innovate way to engage with your audience. Visit WebAct and let us create the best website personalization for your business.

New Year, New Builder

New Year, New Builder

WebAct Holiday Newsletter-min

New at WebAct: Features and Updates

Happy New Year from WebAct! In this post you’ll find highlights of what’s new in our platform.


New Better and Faster Builder
Our website builder has been completely revamped from the bottom up. Enjoy even faster editing capabilities and greater ease of use. If you already have a website with us, you can login to the dashboard and experience the new builder.  If you don’t have a website with us, you can try out the new builder for free by selecting a template.


Beautiful New Templates
You’ve got gorgeous new templates to use! Check out the new Law Firm and Academic Tutoring templates, both built with the expanded functionalities of the new editor. Also, check out the recently released Fresh Food template, featuring the photo-enabled Menu widget.


Contact Form Integrations
Contact Form integrations have been added to the new editor, so now you can enable data submitted through the Contact Form to be automatically integrated with Google Sheets, MailChimp, Constant Contact or Webhooks.


Happy New Year from All of Us Here at WebAct
Wishing you and the people you love a productive 2017, filled with health, happiness and many beautiful websites!

Why Email Marketing Is Still Important

Why Email Marketing Is Still Important


Marketing contains hundreds of tools to help grow your business to the monumental powerhouse it should be. Among one of the more important marketing tools that you wouldn’t expect is none other than email marketing. Since the dawn of AOL, email has always been the one of the most popular forms of online communication and connection. Now, the use of email has been incorporated into marketing due to it’s effectiveness for intra-company communications, marketing purposes, and coordinating with business partners, suppliers and customers in an easy and inexpensive manner.

Why Should My Business Have An Email?

A personalized email address will further your business’ identity among consumers and prospects. It will help them associate your business with a specific brand, service, or product. Having an email extension will help your business look more established, increasing the amount of responses to your emails. It is also one of the most effective ways to keep your consumers consistently informed without investing everything you have into new technology or software. With 2.5 billion users, emails aren’t disappearing anytime soon.

How Can Email Marketing Help My Business’ Brand?

In email marketing, personalization is key. Email marketing can be tailored to your target customers’ interest and can communicate relevant topics such as promotions, specials, events…the list is virtually endless. Email marketing is important for building trust and loyalty among prospects, current or past customers, and potential leads because it gives you a chance to speak directly to them in an easy going and convenient manner.

How Do I Know If It’s Working?

It’s actually very easy! Most email services such as Constant Contact offers the ability to track your email campaign. Tracking your email campaign gives your a greater understanding of how your email marketing campaigns are working. Combining information such as delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates, your business can see which email campaigns are successes, failures, or need a little bit of tweaking. It’s the most important aspect of email marketing as it can help ensure your business’ marketing effectiveness among consumers and prospects is at it’s full potential.


How Inexpensive is Email Marketing?

Email marketing can reach a large number of consumers and prospects for less than most forms of marketing. The cost per a possible conversion is so low that every company that isn’t participate and engage in it is missing out on endless possibilities to increase their marketing effectiveness. Want to know how much email marketing would cost your business? Visit WebAct to get a quote and get started with your email marketing campaign today!

Is WordPress Really The Best For Your Business?

Is WordPress Really The Best For Your Business?


Everyone knows about or has heard of WordPress. It is one of the most known website building system with 26% of the internet powered by it. From high end boutiques to adventure seeking bloggers, WordPress has allowed its users to choose from a wide range of themes and customize it to fit their brand’s vision. As amazing and versatile as WordPress seems, it still might not be the best choice for everyone.

Doesn’t WordPress offer affordable plans, including a free plan?

WordPress does offer affordable plans that can seem to relieve financial strain on businesses, specifically start ups or small – medium sized businesses, but eventually things add up and the end cost will not be pretty. When creating a website on WordPress that will increase your marketing and bring attention, even profit, to your business, no matter the plan, you will face expenses such as:

    • Hosting
    • An SSL Certificate
    • WordPress Themes & Plugins
    • Support when something on your website goes wrong. (Which actually happens often!)

The Elegant Themes blog states that, “After everything is added together, it can cost as much as $33,162.18 per year to run a WordPress site.” While you’re probably less likely to spend 33,000 a year on a WordPress website, you’re more likely be spending no less than $800 a year on it with the cost only increasing the longer you keep your site. Yes WordPress does offer a plan where you can create website is free, but you risk your website being limited with a certain numbers of themes with little or no ability for customization, a chosen WordPress subdomain, no marketing benefits, and having your website overrun with WordPress.com Ads.

Since it’s free, shouldn’t WordPress have amazing support?

Even with amazing strides in technological innovations, things still have their own glitches including WordPress. Doing the slightest adjustments such as updating themes or plugins, even WordPress itself, can wipe out an entire website, leaving you with what some of the WP community call “The White Screen of Death”. Since WordPress offers a free plan, support is limited to those with actually paid plans, leaving those with glitches to searching for less reliable community support via the online forum. This has left people frustrated and with no other choice, but to delete their website and start from scratch.


Isn’t it super easy to create a website on WordPress?

If you are very tech savvy or know how to manage a website, then yes, but most people without the proper understanding of the in’s and out’s of WordPress will struggle at the slightest little snag. It’s not as simple as A,B,C when creating a new website on WordPress, you have to have knowledge such as:

    • How to care and maintain a site that runs on WordPress
    • If and when to update Plugins and Themes so that you don’t break something
    • Learning and using features within a Theme, and so on

Another part of the learning curve that most people find the hardest part about creating a website on WordPress is the actual designing of it. Although WordPress has page builders than can make it seem like it was done by a true web designer, without knowing how to manipulate the page builder’s color and images to make your website a true visual representation of your business, than your website can look like any basic website and could fail to connect with your audience.

What’s a better alternative to WordPress?

There are many great choices to WordPress’ website building system that will not only be affordable many businesses, new or old, but is easy to customize and offers great support. WebAct uses the dynamic website builder by Duda that uses an easy drag-and-drop system with tons of great features including pop ups, photo galleries, click-to-buttons, and built-in blogs that are fully customizable at a affordable price. Every one of our websites is multi-device optimized so your visitors will always get the best experience whether by desktop, tablet, or mobile. Plus, it comes with automatic software updates for when new technology comes out, backups so you will never lose your content, and even an undo button in case you make a mistake. We also offer email and live chat support for any issue you might come across.


WebAct is also a certified advertising partners on the internet’s top networks which allows us to place ads for your business nearly anywhere on the web. Our goal is to maximize your company’s ROI by constantly optimizing your ads in the ever-changing world of digital marketing. We also have Domain Registration, business email, and can even handle all social media pages. If your looking to create an amazing profitable website at an affordable price, check out WebAct today!

The Importance of Social Media for your Business

The Importance of Social Media for your Business


Social media is the new way of connecting your business with the world. Without social media, it’s hard to communicate your business’ voice, brand, products/services, and much more. It has taken over the marketing world by storm and has opened doors for marketers that they didn’t even know existed. Social media is a powerful marketing tool that can help keep a company engaged with their customers every day. Adding social media to your marketing strategy is a huge potential to increase a company’s sales and popularity among its potential customers.

How can social media help increase your company’s growth?

Social media is used by millions of people around the world to connect with friends, family, bands, events, companies, and so much more. In 2016 alone, 78% of U.S. Americans admitting to having a social network profile, increasing at least 5% compared to the previous year. In recent years, social media has developed a reputation amongst company marketing strategies. Social media has many marketing advantages for companies such as:

  • Increasing Inbound Traffic / Engagement
  • Increase Brand Recognition / Loyalty
  • Better Search Engine Rankings
  • Higher Conversion Rates
  • Decreased Marketing Costs

How does social media increase my inbound traffic and engagement?

Without social media, your marketing reach is limited to customers who already know your company as well as hinders your ranking on keyword searches. If you’re a start-up or small company, it would be very difficult for any potential customers to find your business without social media. Among the social media platforms:

  • Out of all social websites, Facebook is the most visited
  • 53% of people recommend companies and products on Twitter.
    • There are 120,000 tweets sent every second!
  • The Google + button is used 5 billion times per day.
  • 50% of shoppers have made a purchase based on a recommendation through a social media network.

Adding a social media profile creates a path that leads back to your site with every piece of content you present on these profiles, potentially attracting new visitors. The more quality content you present on social media, the more you will engage with customers as well as increase inbound traffic your company generates.

Social Media Examples

Percentage of U.S. population with a social network profile from 2008 to 2016.

What about brand recognition and brand loyalty?

Having a strong stand alone brand is what separates your company from its competition, but without social media your customers have no way of really distinguishing your company from the rest. With a social media profile, your company can emphasize the characteristics of your brand as well as your content, bringing a visual personality your customers can engage with. It creates a recognizable and familiar tone, improving trust and increasing your brand’s loyalty among existing customers. A study published by Convince & Convert found that 53% of Americans who follow a company’s brand on social media are more loyal to those brands.

Does it really increase my search engine rankings?

SEO (Search Engine Optimization) is the best way to bring customers to your website. Without it, it would be very hard for potential customers to find your company on Google, Bing, or any other search engine because your ranking wouldn’t be high enough to put your company in a position to be seen by potential customers. Having a social media presence allows you to double your SEO due to the fact social networks themselves have their own type of search engines inside their platform, which is then used by larger search engines such as Google to calculate your ranking. Sustaining an active social media presence allows search engines to determine whether your brand is legitimate, credible, and trustworthy. For example, Facebook alone shares the greatest influence on Google search rankings in the U.S.

Does social medial really generate higher conversion rates?

Involving social media in your marketing strategy results in higher conversion rates in a few ways. Studies have shown that social media has 100% higher lead-to-close rate than outbound marketing. Having a social media presences allows you to create a humanization element among your customers. Keeping engaged with your customers and interacting with them as any other normal person would creates “social proof” that your company is full regular, real people improving trust and credibility among your customers, increasing conversion rates.

Social media can help decrease marketing costs!

According to Hubspot, 84% of marketers found as little as 6 hours of effort on social media marketing increases traffic significantly. Such an investment in developing your company’s content through social media can lead to immediate results in inbound traffic. An effective Facebook presence can do more to retain customers and increase traffic to your store, website and blog, for less than with any other form of paid advertisements. A social media presence with day-to-day interaction with your customers allows for more immediate feedback from ads, promotions, and sales.



Social network scheme

Create a social media presence for your company today!

Everyone around the world uses some type of social media platform every day. Having a social media presence allows a company to attract more potential customers and keep existing customers updated on any new ads, specials, promotions, and much more. If your company doesn’t have a social media presence or lacks the skills to create larger online presence, look to WebAct to help with increasing your online marketing.

Responsive Websites = Success

Responsive Websites = Success


Whether you’re on your computer, tablet, or phone, more and more companies are starting to focus on creating the best visual experience across different multi-screens in order to provide a custom experience among their customers. The best way they can achieve this is by making their websites “responsive”. A responsive website is one website that is optimized for desktop, tablet, and mobile.With a responsive design you can read, navigate and interact with a website on the device of your choice without having to zoom in or out. This means that a website will adjust it’s presentation in order to be easily viewed through different devices. 

If a company wants success, “responsive” is the way to go!

The trend of responsive web design sites is becoming popular nowadays. Users are more adjusted to view a company’s website or any of their products through multiple screens. A visitor’s first impression of a company’s website is crucial because it is the deciding factor as to whether or not they’ll use your services or products. The majority of a company’s first initial users will use a mobile or tablet device to visit a company’s website due to the convenience since most users will have a mobile or tablet device on hand.

The average person will use multiple screens to accomplish a task or look for information 90% of the time. Here are some of the advantages of having a responsive website:

    • Reach a bigger audience :
      • 77% of users have research a product or service on their device; 46% of smartphone users have made a purchase on their phone.
      • 67% of users start shopping on one devices and continue to another
      • 65% of shopping occasions are started on a smartphone
      • 34% of users turn to the screen that’s closest when looking for information
    • Your customers are already mobile, so stay in touch with them :
      • 10% – 30 % of you users are coming from mobile or tablet devices. When a company doesn’t offer a mobile friendly version of their website, they will most likely lose customers.
      • Going responsive allows a company to keep with customers and engage them whenever possible
    • You’ll only have one website to maintain :
      • The beauty of having a responsive website vs just a mobile friendly version is that you only need to maintain one set of pages. That means that any changes or new functionality you offer to the desktop version will automatically transfer over to your mobile as well.
    • Offer a consistent design across all devices :
      • A responsive website can help a company maintain a consistent visual design across multiple devices rather than users seeing different “look and feel” of your company on different devices.
    • Stay in front of the competition :
      • Since responsive websites are still relatively new, having one puts you one step ahead of your competitors.
    • You’re preparing now for the future :
      • The era of strictly desktop web searching is ending with mobile web searching is taking over the reigns. It is estimated that by 2017, more than 5 billion people will use mobile phones.
    • Google loves it responsive websites! :
      • Recently Google has declared that they prefer responsive web design over separate mobile and desktop websites. This is due to the efficiency of using a responsive websites since one single URL, instead of around 3 – 5 different URLs, is used across multiple screens. This makes it easier for Google to search a site for relevant content which allows responsive websites to generally rank higher in search results.


Isn’t mobile friendly the same as responsive web design?

Unlike responsive, mobile friendly versions aren’t  the optimized mobile versions of your site, but actually a completely different site. It’s a separate site companies build to look good solely on your mobile device. Here are some of the disadvantages of using a mobile friendly version:

    • It doesn’t look on every device :
      • Mobile friendly version usually look good from a smartphone, but nowadays users aren’t accessing your site with just a smartphone. New devices are popping up at every turn. Since it isn’t optimized, your site won’t look the same across multiple devices.
    • It spreads out your SEO ranking :
      • SEO is essential in the growth of your company! It helps higher your ranking on Google, making you easier to find among users looking for your services or products. Since you’ll have twice the links, information, and content, Google spreads the SEO you’re trying to optimize.
    • Users are re-directed to irrelevant pages :
      • Not every page on a company’s site has a mobile friendly version created for it. This means that a user may be directed to a 404 error page, your homepage instead of the page requested, or the desktop version of your site. This can lose the interest of the viewer and potentially reduce your audience.

How do I make a responsive website?


There are two ways to create a responsive website:

    • Create a custom design from scratch, code, that you can make responsive
    • Use a responsive theme

Creating a custom design that is responsive requires a solid understanding of code and code-related application, which could be something that a new company doesn’t have the luxury of. An easier way to ensure that your company has the best possible response website is by using a responsive theme. WebAct has a vast number of responsive themes you can use to ensure your company is ahead of the competition. Visit WebAct today and learn more about our responsive theme along with our other services.

Google AdWords vs. Facebook Ads

Google AdWords vs. Facebook Ads

facebook ads vs. google adwords
It’s been a debate for years, Facebook Ads or Google Adwords? Which one is better for your business?

They each have their own benefits depending a couple of different factors. Google Adwords is more beneficial for immediate sales, where as, Facebook Ads is best used for lead generation and brand awareness. Here’s Why.


There are about 3 billion internet users in the world. One of the main advantages of using Google Adwords is its immense reach. Google Adwords can reach over 2.6 billion searchers every month, with the potential to reach 90% of all internet users. Facebook also has a very large reach with 1.5 billion monthly active users, however unlike Google, rather then showing ads to their entire audience, Facebook targets their users who are most likely to be interested in the ad, which makes their potential reach a little less then 50% of all internet users.

Targeting Options

While both of these popular digital advertising platforms allow you to target your ads by location and demographics, they each have their own set of targeting options with different benefits. Facebook Ads lets you target your audience by behaviors, based on previous actions such as Likes and devices used, interests based on Page Likes, lookalike, which targets future prospects based on similarities to current Fans, customers, and website visitors, and lastly, website custom audiences which allows you to target to bounced traffic from your website or landing pages. Google Adwords has targeting options that include language, keywords used in search, negative keywords that are not relevant to your business, and device that you prefer your ad to show up on.

Return on Investment

The ROI for Facebook Ads and Google Adwords varies only slightly. The average cost-per-click for Google Adwords is between $0.35 and $5 and Facebook Ads is under a $1. The CPM for Google Adwords is $2.75 and Facebook Ads is between $0.80 and $1. The average click-though-rate for Google Adwords is 2% where as Facebook Ads is between 0.27% and .91% depending on the industry of the ad being shown. Google Adword’s average conversion rate is 2.35% and Facebook Ad’s average conversion rate is between 1% and 2%. The cost-per-conversion varies for Google Adwords because CPA bidding allows you to set your own CPA, the average cost-per-conversion for Facebook Ads is between $0.34 and $1.57.

So the debate ends here. The question is not which one is better or which one is best for my business because any smart business owner knows that utilizing both of the popular digital advertising platforms is will allow them to reach the most people while also targeting potential customers.

Personalize Your Website and Increase Your Business with inSite

Personalize Your Website and Increase Your Business with inSite

Popup Example Menu

Personalizing your website is what separates you from your competition. It defines the voice, attitude, and spirit of your company to all potential clients. Due to the rapid increase of connected devices, a customer attention span shortens when visiting certain websites. They require the information they seek within a few clicks and are less willing to search for it. An inSite can put the most relevant content front & center for a visitor, giving them all the information they need. inSite is a powerful website personalization tool available inside our Dynamic Website Builder. It enables you to extend the customer service past a simple website and cater to each visitor. Having a feature like inSite can be the perfect tool to use on your website to gain a bigger audience by increasing conversions and visitor interactions with one-on-one experiences every time they visit your website. This in-turn distinguishes yourself from your competitors, and gives you an advantage when potential clients are looking for the type of services you provide.

How do inSites work?

An inSite is a feature that works on a system of triggers and actions. When a trigger’s individual needs are met, an action occurs that personalizes itself for that visitor. A trigger can be activated either individual or a combination of things such as:

  • Time (based on the time and date a visitor comes to the website)
  • Number of visits (based on the number of visits a visitor has made to the website)
  • Device (based on if the visitor is using your site through desktop, tablet, or mobile)
  • Dedicated URL (which can be ad campaigns, sales, etc.)
  • Location (based on a visitor’s geolocation)
  • and so much more!

Sales Promotion Example

What actions can be triggered?

Triggers activate actions which then presents an inSite that a visitor will see on your website. The amount of actions that can be used after being triggered are endless. Some of the actions you can activate are:

  • Popups (a display that pops up that can promote sales, welcomes a visitor who is visiting the website for the first time, invites feedback, announce an event, feature a signup form, etc.)
  • Special Effects (add effects like falling hearts or snowflakes to make your site more festive during holidays, events, etc.)
  • Click to Call (add call buttons to your website if a visitor uses it when on their tablet or mobile device)
  • Off Hours (you can set your business hours that can tell the visitor when the business is closed and when you will be open again)
  • The possibilities are endless!

Will inSites make my site load slower?

Not one bit! When you add your content to your website with inSite, it is completed through JavaScript after your page has loaded, meaning that the inSite is only triggered after all of your primary content has been loaded.


inSites are an innovative way to draw in potential clients looking for services your business provides. They’re created to help you personalize your website for your clients. Take advantage of the knowledge of client base and put it into a personalized tool such as inSite and maximize your business’ customer conversion in no time. To learn more about personalizing your website, head to WebAct.com today.

A Video Review by Laura Belgrave

A Video Review by Laura Belgrave

Check out this video testimonial from one of our customers.

As an entrepreneur with a small business—two, actually—I had spent countless hours trying to develop two websites I needed. I found pretty designs, and after struggling through templates that looked easy but weren’t, or some that had limitations, I finally bit the bullet and handed off both websites to WebAct to do them for me. Turned out to be less expensive, fast, and affordable. And once more, I could return to my OWN business expertise instead of wasting time. When I run into a company like this, it’s worth sharing.

This really hits the nail on the head!  As a business owner, why waste time on things that are not your expertise?  Contact us today and we’ll take care of all of your website and web presence needs.

Domain Names 101

Domain Names 101

Domain Names 101 Blog Post image

Welcome to the first WebAct blog! Today’s topic is going to be about website domain names! If you are a business owner who sells any type of product or service you know that the name of these products or services is not just a name, and it is the same for website domain names. Here are four lessons on domain names that you need to know when choosing your next website domain name.

Lesson #1: All Domains are not created equal.

Choosing the right website domain name for your business is key for your long-term marketing goals. You definitely want to choose something that is relevant to your company, however the name might not always be the best choice. For example say you own a Bundt Cake Company, while BobsBundtCakes.com would make sense using something like bundtcakes.com is more memorable. Short, generic, and descriptive domain names are typically the ones that are the most successful on the web. A good domain name is equivalent to owning a store in a popular location, it brings people to your business. You wouldn’t change where your business is located without some serious thought, so why would you do it for your website domain name?

Lesson #2: Create Premium Domain Names

There are many characteristics to creating a premium domain name for your website. First, it should include a keyword. This helps people searching the web quickly find your website in their search results. Your domain name should also be short so that it is easier for your users to type it into the search bar. Generic domain names are typically more successful because when people search for things online it is usually not as specific. That does not mean your domain name should not be descriptive, try to be as descriptive as possible. When creating a premium domain name, you want to make sure that you are using proper names, spelling, and grammar. If you only offer products or services to a specific location, including the geographic information in your domain name could be very helpful. Premium domain names are industry-wide so that everyone looking for something in your industry will find your website. The most important aspect of premium domain names is that they are memorable and brandable so that it is easier for your customers to come back to your website again and again. It also helps to have a top-level domain type which include .com, .net, and .org as well as the country codes .ca, .in, and .eu. It’s not a bad idea to own your website in all of the top-level domain types.

Lesson #3: Location, Location, Location!

Good locations on the web are at a premium, out of the 138 million domain names, only between 5 and 10% of them are meaningful generic websites. This means that the owners of these meaningful, generic websites are selling the names for millions of dollars. Last year, Social.com sold for over $2.5 million! Domain names are basically virtual real estate and the market is hot right now!

Lesson #4: Domain Names are an investment in your brand.

The website domain that your choose is 100% unique to your business. Once you own it, no one else can, and if you don’t own it, someone else can. The difference between a great domain name and other marketing expenses is that you are investing in a permanent, valuable, and potentially resalable brand which helps future customers define you.

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