Website Personalization and Why Is It So Important!

Website Personalization and Why Is It So Important!

The internet has become so competitive nowadays with everyone using online methods to sell products or advertise their services now. Because the demands and needs of every customer is different, making, finding & keeping customers is a rather difficult task, especially since you’re one company amongst thousands or even millions. In such a cut throat market, it’s important that you know how to make individual mark stand out from the rest as well as always stay a step ahead of you competition. This is why website personalization is crucial to the growth of your business. By personalizing your website, not only can you add your own style and quirkiness, but you have the potential to attract even more customers.

What is website personalization?

Now I know a lot of you are asking, what is website personalization? Website personalization is the process of dividing your customer base into different segments and providing personalized experiences for different visitors. In today’s world, just having your products or services online is not enough. Research suggests an online perspective visiting your website loses interest in a matter of 10 – 20 seconds if they can’t find what they’re looking for or if the website is too mundane. By providing your own individual spin on a visitor’s experience to your website, you not only engage the visitor, but you peak their interest in learning more about your products or services.


Why you need website personalization?

There are many reasons why website personalization is important to the growth of your business. One reason is that website personalization can avoid a common problem that visitors face on a daily basis, “Information Overload”. Information overload is when as online prospects visits a website and is overload with random information that they can’t navigate and find the proper information they were looking for so they leave. With website personalization you can create features that will essentially point the visitor in the right direction on your website. This can lead to an increase in sales for products or customer contact for business services.

Another reason why website personalization is needed is to make the content on your website unique to suit the customer. It makes no sense to create content if it is not of any use to a consumer in any way. Through website personalization the site can recognize its repeated customers and show them exactly what they are looking for.

Probably the most important reason why you need website personalization it to not only make the visitor feel welcome, but give them an individual experience they won’t find anywhere else. In fact if the website is personalized creatively, it can get a person addicted to a website. If the customer likes the interface he is bound to go to the website again and again. Word of mouth is still one of the major reasons for websites to gain popularity. If you can impress a visitor with website personalization, then you can definitely gain the traffic you’re looking for so get your thinking caps on and create something to get your customers hooked!

If you don’t know where to start or how to create website personalization, then you’re in the right place! WebAct is a premier web design and digital marketing firm located in Denver, Colorado. We believe in creating the best professional, user-friendly websites through unparalleled, modern designs. With a unique website builder platform, we can develop and integrate your business’ voice, brand, and identity into a new and innovate way to engage with your audience. Visit WebAct and let us create the best website personalization for your business.

New Year, New Builder

New Year, New Builder

WebAct Holiday Newsletter-min

New at WebAct: Features and Updates

Happy New Year from WebAct! In this post you’ll find highlights of what’s new in our platform.

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New Better and Faster Builder
Our website builder has been completely revamped from the bottom up. Enjoy even faster editing capabilities and greater ease of use. If you already have a website with us, you can login to the dashboard and experience the new builder.  If you don’t have a website with us, you can try out the new builder for free by selecting a template.

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Beautiful New Templates
You’ve got gorgeous new templates to use! Check out the new Law Firm and Academic Tutoring templates, both built with the expanded functionalities of the new editor. Also, check out the recently released Fresh Food template, featuring the photo-enabled Menu widget.

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Contact Form Integrations
Contact Form integrations have been added to the new editor, so now you can enable data submitted through the Contact Form to be automatically integrated with Google Sheets, MailChimp, Constant Contact or Webhooks.



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Happy New Year from All of Us Here at WebAct
Wishing you and the people you love a productive 2017, filled with health, happiness and many beautiful websites!

Why Email Marketing Is Still Important

Why Email Marketing Is Still Important

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Marketing contains hundreds of tools to help grow your business to the monumental powerhouse it should be. Among one of the more important marketing tools that you wouldn’t expect is none other than email marketing. Since the dawn of AOL, email has always been the one of the most popular forms of online communication and connection. Now, the use of email has been incorporated into marketing due to it’s effectiveness for intra-company communications, marketing purposes, and coordinating with business partners, suppliers and customers in an easy and inexpensive manner.

Why Should My Business Have An Email?

A personalized email address will further your business’ identity among consumers and prospects. It will help them associate your business with a specific brand, service, or product. Having an email extension will help your business look more established, increasing the amount of responses to your emails. It is also one of the most effective ways to keep your consumers consistently informed without investing everything you have into new technology or software. With 2.5 billion users, emails aren’t disappearing anytime soon.

How Can Email Marketing Help My Business’ Brand?

In email marketing, personalization is key. Email marketing can be tailored to your target customers’ interest and can communicate relevant topics such as promotions, specials, events…the list is virtually endless. Email marketing is important for building trust and loyalty among prospects, current or past customers, and potential leads because it gives you a chance to speak directly to them in an easy going and convenient manner.

How Do I Know If It’s Working?

It’s actually very easy! Most email services such as Constant Contact offers the ability to track your email campaign. Tracking your email campaign gives your a greater understanding of how your email marketing campaigns are working. Combining information such as delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates, your business can see which email campaigns are successes, failures, or need a little bit of tweaking. It’s the most important aspect of email marketing as it can help ensure your business’ marketing effectiveness among consumers and prospects is at it’s full potential.

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How Inexpensive is Email Marketing?

Email marketing can reach a large number of consumers and prospects for less than most forms of marketing. The cost per a possible conversion is so low that every company that isn’t participate and engage in it is missing out on endless possibilities to increase their marketing effectiveness. Want to know how much email marketing would cost your business? Visit WebAct to get a quote and get started with your email marketing campaign today!

Is WordPress Really The Best For Your Business?

Is WordPress Really The Best For Your Business?

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Everyone knows about or has heard of WordPress. It is one of the most known website building system with 26% of the internet powered by it. From high end boutiques to adventure seeking bloggers, WordPress has allowed its users to choose from a wide range of themes and customize it to fit their brand’s vision. As amazing and versatile as WordPress seems, it still might not be the best choice for everyone.

Doesn’t WordPress offer affordable plans, including a free plan?

WordPress does offer affordable plans that can seem to relieve financial strain on businesses, specifically start ups or small – medium sized businesses, but eventually things add up and the end cost will not be pretty. When creating a website on WordPress that will increase your marketing and bring attention, even profit, to your business, no matter the plan, you will face expenses such as:

    • Hosting
    • An SSL Certificate
    • WordPress Themes & Plugins
    • Support when something on your website goes wrong. (Which actually happens often!)

The Elegant Themes blog states that, “After everything is added together, it can cost as much as $33,162.18 per year to run a WordPress site.” While you’re probably less likely to spend 33,000 a year on a WordPress website, you’re more likely be spending no less than $800 a year on it with the cost only increasing the longer you keep your site. Yes WordPress does offer a plan where you can create website is free, but you risk your website being limited with a certain numbers of themes with little or no ability for customization, a chosen WordPress subdomain, no marketing benefits, and having your website overrun with WordPress.com Ads.

Since it’s free, shouldn’t WordPress have amazing support?

Even with amazing strides in technological innovations, things still have their own glitches including WordPress. Doing the slightest adjustments such as updating themes or plugins, even WordPress itself, can wipe out an entire website, leaving you with what some of the WP community call “The White Screen of Death”. Since WordPress offers a free plan, support is limited to those with actually paid plans, leaving those with glitches to searching for less reliable community support via the online forum. This has left people frustrated and with no other choice, but to delete their website and start from scratch.

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Isn’t it super easy to create a website on WordPress?

If you are very tech savvy or know how to manage a website, then yes, but most people without the proper understanding of the in’s and out’s of WordPress will struggle at the slightest little snag. It’s not as simple as A,B,C when creating a new website on WordPress, you have to have knowledge such as:

    • How to care and maintain a site that runs on WordPress
    • If and when to update Plugins and Themes so that you don’t break something
    • Learning and using features within a Theme, and so on

Another part of the learning curve that most people find the hardest part about creating a website on WordPress is the actual designing of it. Although WordPress has page builders than can make it seem like it was done by a true web designer, without knowing how to manipulate the page builder’s color and images to make your website a true visual representation of your business, than your website can look like any basic website and could fail to connect with your audience.

What’s a better alternative to WordPress?

There are many great choices to WordPress’ website building system that will not only be affordable many businesses, new or old, but is easy to customize and offers great support. WebAct uses the dynamic website builder by Duda that uses an easy drag-and-drop system with tons of great features including pop ups, photo galleries, click-to-buttons, and built-in blogs that are fully customizable at a affordable price. Every one of our websites is multi-device optimized so your visitors will always get the best experience whether by desktop, tablet, or mobile. Plus, it comes with automatic software updates for when new technology comes out, backups so you will never lose your content, and even an undo button in case you make a mistake. We also offer email and live chat support for any issue you might come across.

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WebAct is also a certified advertising partners on the internet’s top networks which allows us to place ads for your business nearly anywhere on the web. Our goal is to maximize your company’s ROI by constantly optimizing your ads in the ever-changing world of digital marketing. We also have Domain Registration, business email, and can even handle all social media pages. If your looking to create an amazing profitable website at an affordable price, check out WebAct today!

The Importance of Social Media for your Business

The Importance of Social Media for your Business

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Social media is the new way of connecting your business with the world. Without social media, it’s hard to communicate your business’ voice, brand, products/services, and much more. It has taken over the marketing world by storm and has opened doors for marketers that they didn’t even know existed. Social media is a powerful marketing tool that can help keep a company engaged with their customers every day. Adding social media to your marketing strategy is a huge potential to increase a company’s sales and popularity among its potential customers.

How can social media help increase your company’s growth?

Social media is used by millions of people around the world to connect with friends, family, bands, events, companies, and so much more. In 2016 alone, 78% of U.S. Americans admitting to having a social network profile, increasing at least 5% compared to the previous year. In recent years, social media has developed a reputation amongst company marketing strategies. Social media has many marketing advantages for companies such as:

  • Increasing Inbound Traffic / Engagement
  • Increase Brand Recognition / Loyalty
  • Better Search Engine Rankings
  • Higher Conversion Rates
  • Decreased Marketing Costs

How does social media increase my inbound traffic and engagement?

Without social media, your marketing reach is limited to customers who already know your company as well as hinders your ranking on keyword searches. If you’re a start-up or small company, it would be very difficult for any potential customers to find your business without social media. Among the social media platforms:

  • Out of all social websites, Facebook is the most visited
  • 53% of people recommend companies and products on Twitter.
    • There are 120,000 tweets sent every second!
  • The Google + button is used 5 billion times per day.
  • 50% of shoppers have made a purchase based on a recommendation through a social media network.

Adding a social media profile creates a path that leads back to your site with every piece of content you present on these profiles, potentially attracting new visitors. The more quality content you present on social media, the more you will engage with customers as well as increase inbound traffic your company generates.

Social Media Examples

Percentage of U.S. population with a social network profile from 2008 to 2016.

What about brand recognition and brand loyalty?

Having a strong stand alone brand is what separates your company from its competition, but without social media your customers have no way of really distinguishing your company from the rest. With a social media profile, your company can emphasize the characteristics of your brand as well as your content, bringing a visual personality your customers can engage with. It creates a recognizable and familiar tone, improving trust and increasing your brand’s loyalty among existing customers. A study published by Convince & Convert found that 53% of Americans who follow a company’s brand on social media are more loyal to those brands.

Does it really increase my search engine rankings?

SEO (Search Engine Optimization) is the best way to bring customers to your website. Without it, it would be very hard for potential customers to find your company on Google, Bing, or any other search engine because your ranking wouldn’t be high enough to put your company in a position to be seen by potential customers. Having a social media presence allows you to double your SEO due to the fact social networks themselves have their own type of search engines inside their platform, which is then used by larger search engines such as Google to calculate your ranking. Sustaining an active social media presence allows search engines to determine whether your brand is legitimate, credible, and trustworthy. For example, Facebook alone shares the greatest influence on Google search rankings in the U.S.

Does social medial really generate higher conversion rates?

Involving social media in your marketing strategy results in higher conversion rates in a few ways. Studies have shown that social media has 100% higher lead-to-close rate than outbound marketing. Having a social media presences allows you to create a humanization element among your customers. Keeping engaged with your customers and interacting with them as any other normal person would creates “social proof” that your company is full regular, real people improving trust and credibility among your customers, increasing conversion rates.

Social media can help decrease marketing costs!

According to Hubspot, 84% of marketers found as little as 6 hours of effort on social media marketing increases traffic significantly. Such an investment in developing your company’s content through social media can lead to immediate results in inbound traffic. An effective Facebook presence can do more to retain customers and increase traffic to your store, website and blog, for less than with any other form of paid advertisements. A social media presence with day-to-day interaction with your customers allows for more immediate feedback from ads, promotions, and sales.

 

 

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Create a social media presence for your company today!

Everyone around the world uses some type of social media platform every day. Having a social media presence allows a company to attract more potential customers and keep existing customers updated on any new ads, specials, promotions, and much more. If your company doesn’t have a social media presence or lacks the skills to create larger online presence, look to WebAct to help with increasing your online marketing.

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