The Importance of Social Media for your Business

The Importance of Social Media for your Business


Social media is the new way of connecting your business with the world. Without social media, it’s hard to communicate your business’ voice, brand, products/services, and much more. It has taken over the marketing world by storm and has opened doors for marketers that they didn’t even know existed. Social media is a powerful marketing tool that can help keep a company engaged with their customers every day. Adding social media to your marketing strategy is a huge potential to increase a company’s sales and popularity among its potential customers.

How can social media help increase your company’s growth?

Social media is used by millions of people around the world to connect with friends, family, bands, events, companies, and so much more. In 2016 alone, 78% of U.S. Americans admitting to having a social network profile, increasing at least 5% compared to the previous year. In recent years, social media has developed a reputation amongst company marketing strategies. Social media has many marketing advantages for companies such as:

  • Increasing Inbound Traffic / Engagement
  • Increase Brand Recognition / Loyalty
  • Better Search Engine Rankings
  • Higher Conversion Rates
  • Decreased Marketing Costs

How does social media increase my inbound traffic and engagement?

Without social media, your marketing reach is limited to customers who already know your company as well as hinders your ranking on keyword searches. If you’re a start-up or small company, it would be very difficult for any potential customers to find your business without social media. Among the social media platforms:

  • Out of all social websites, Facebook is the most visited
  • 53% of people recommend companies and products on Twitter.
    • There are 120,000 tweets sent every second!
  • The Google + button is used 5 billion times per day.
  • 50% of shoppers have made a purchase based on a recommendation through a social media network.

Adding a social media profile creates a path that leads back to your site with every piece of content you present on these profiles, potentially attracting new visitors. The more quality content you present on social media, the more you will engage with customers as well as increase inbound traffic your company generates.

Social Media Examples

Percentage of U.S. population with a social network profile from 2008 to 2016.

What about brand recognition and brand loyalty?

Having a strong stand alone brand is what separates your company from its competition, but without social media your customers have no way of really distinguishing your company from the rest. With a social media profile, your company can emphasize the characteristics of your brand as well as your content, bringing a visual personality your customers can engage with. It creates a recognizable and familiar tone, improving trust and increasing your brand’s loyalty among existing customers. A study published by Convince & Convert found that 53% of Americans who follow a company’s brand on social media are more loyal to those brands.

Does it really increase my search engine rankings?

SEO (Search Engine Optimization) is the best way to bring customers to your website. Without it, it would be very hard for potential customers to find your company on Google, Bing, or any other search engine because your ranking wouldn’t be high enough to put your company in a position to be seen by potential customers. Having a social media presence allows you to double your SEO due to the fact social networks themselves have their own type of search engines inside their platform, which is then used by larger search engines such as Google to calculate your ranking. Sustaining an active social media presence allows search engines to determine whether your brand is legitimate, credible, and trustworthy. For example, Facebook alone shares the greatest influence on Google search rankings in the U.S.

Does social medial really generate higher conversion rates?

Involving social media in your marketing strategy results in higher conversion rates in a few ways. Studies have shown that social media has 100% higher lead-to-close rate than outbound marketing. Having a social media presences allows you to create a humanization element among your customers. Keeping engaged with your customers and interacting with them as any other normal person would creates “social proof” that your company is full regular, real people improving trust and credibility among your customers, increasing conversion rates.

Social media can help decrease marketing costs!

According to Hubspot, 84% of marketers found as little as 6 hours of effort on social media marketing increases traffic significantly. Such an investment in developing your company’s content through social media can lead to immediate results in inbound traffic. An effective Facebook presence can do more to retain customers and increase traffic to your store, website and blog, for less than with any other form of paid advertisements. A social media presence with day-to-day interaction with your customers allows for more immediate feedback from ads, promotions, and sales.



Social network scheme

Create a social media presence for your company today!

Everyone around the world uses some type of social media platform every day. Having a social media presence allows a company to attract more potential customers and keep existing customers updated on any new ads, specials, promotions, and much more. If your company doesn’t have a social media presence or lacks the skills to create larger online presence, look to WebAct to help with increasing your online marketing.

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