Google Advertising Agency

Google Ads that turn searches into customers.

WebAct builds and manages Google Ads campaigns for businesses that need more calls, form leads, booked appointments, store visits, and online sales. We connect campaign strategy, landing pages, tracking, and reporting so your ad spend has a clear job.

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Full-service PPC management

Your Google Ads should work with your website, not separate from it.

A profitable Google Ads account needs more than campaign setup. WebAct combines website design, landing page improvements, conversion tracking, and ad management under one team, which keeps the customer journey consistent from first search to final contact.

Search campaigns

Reach buyers when they are actively searching for your products, services, or locations.

  • Keyword and search intent research
  • Responsive search ad writing
  • Negative keyword management
  • Budget and bid strategy refinement

Lead generation campaigns

Build campaigns around calls, forms, appointment requests, and quote submissions.

  • Call tracking and form tracking
  • Landing page message alignment
  • Location and service-area targeting
  • Lead quality review and optimization

Shopping and ecommerce ads

Promote products across Google with campaign structures designed around revenue and margin.

  • Merchant Center setup guidance
  • Shopping feed checks
  • Product group segmentation
  • Remarketing and repeat-buyer strategy
What WebAct manages

Every major Google Ads capability under one WebAct team.

We plan campaigns around your business model, then keep improving the account based on real conversion data.

Google Search Ads

High-intent campaigns for services, local searches, branded terms, competitor terms, and product categories.

Performance Max

Cross-network campaigns with asset groups, audience signals, search themes, and conversion controls.

Display and remarketing

Retarget website visitors, build awareness, and keep your business visible during longer buying cycles.

YouTube advertising

Use video campaigns for awareness, education, remarketing, and demand generation.

Landing pages

Align ad copy, page headlines, forms, calls to action, and trust signals so clicks have a better chance to convert.

Reporting and tracking

Track calls, forms, ecommerce sales, map actions, and campaign performance so you can see what is working.

Our process

A practical Google Ads plan from audit to ongoing optimization.

Audit and goals

We review your current ads, website, competitors, locations, services, offers, and tracking so the plan starts with useful context.

Campaign build

We structure campaigns by intent, geography, audience, service line, and conversion goal.

Landing path

We match ads to strong landing pages with clear calls to action, trust proof, and conversion tracking.

Optimize monthly

We review search terms, lead quality, cost per conversion, creative, locations, devices, and budget allocation.

Built for better lead quality

Clicks are easy to buy. Good customers need better strategy.

WebAct focuses on the actions that matter to your business. That can mean calls from the right service area, quote requests for high-value services, ecommerce purchases, or booked consultations from qualified prospects.

  • Campaigns organized around profitable products and services
  • Ad copy that matches the customer problem and buying intent
  • Landing pages designed to answer objections quickly
  • Conversion tracking that separates activity from outcomes
  • Ongoing review of wasted spend and missed opportunities

Problems we commonly fix

  • Campaigns spending on broad, low-intent searches
  • Leads coming from the wrong locations or services
  • Calls and forms not being tracked correctly
  • Landing pages that do not match the ad promise
  • Budgets spread too thin across too many campaigns
  • No clean reporting on what produced a real opportunity
Connected services

Google Ads performs better when the rest of your marketing supports it.

Use Google Ads as part of a larger growth system with website design, local SEO, Local Services Ads, social media advertising, and pricing packages that fit your stage.

Website Design Local Services Ads Local SEO Packages
Google Ads FAQ

Questions businesses ask before starting Google Ads with WebAct.

How fast can Google Ads start producing leads?

Google Ads can start sending traffic quickly after launch, but performance improves as we collect search term, conversion, and lead quality data. The first month is usually focused on clean setup, tracking, and early optimization.

Do I need a new landing page?

Not always. If your current page is clear, fast, mobile-friendly, and aligned with the campaign, we can use it. If the page is vague or difficult to convert on, we recommend improving it before spending heavily.

Can WebAct manage local service campaigns?

Yes. We can manage search campaigns for local services and help connect them with Local Services Advertising, Google Business Profile work, and local landing pages.

What budget should I start with?

The right budget depends on your service area, competition, average customer value, and goals. We can recommend a starting range after reviewing your market and the keywords that matter most.

Can you track phone calls and form submissions?

Yes. We can help configure conversion tracking for calls, forms, buttons, ecommerce actions, and key website events so campaign decisions are based on real outcomes.

Do you manage ecommerce Google Ads?

Yes. We can help with Shopping campaigns, Performance Max, product feed checks, remarketing, and campaign structures focused on revenue.

Will you write the ad copy?

Yes. WebAct writes ads around your services, offers, locations, differentiators, and customer intent. We also test messaging over time as performance data comes in.

Can Google Ads work with SEO?

Yes. Google Ads can capture demand while SEO builds organic visibility. The two channels can share landing page insights, keyword data, and conversion learnings.