3 Tasks That Help Build Your Digital Marketing Portfolio

Whether you’re currently on the job hunt, or already are marketing for a business currently, it’s always smart to build up and update a portfolio. More than ever, employers want examples of potential employees’ work, so having something ready on hand will communicate both your experience and your professionalism. Here are three tasks that will help make your digital marketing portfolio shine!

Be Smart About Your Content

Marketing is such a broad field as far as deliverables, so sometimes it can be hard to decide what exactly goes into a marketing portfolio. It’s hard, after all, to capture all the collaboration, strategy, and plans that go into a project. One of the best ways to showcase an impressive deliverable is to direct potential employers to a channel you’ve worked on—whether it be a website, social media platform or campaigns, videos, or even the strategic plan and results in written form. Visuals and tangible results really make a difference. Above all, pick the highlights of your work thus far in your career so you can truly stand out from the rest!

Focus On Your Clients

Projects and deliverables that float on their own without reference to the context or company behind them land pretty empty to those who look over them. Contact is important when building your digital marketing portfolio, because of how much marketing has to do with communication and the fulfilment of company values and priorities, not just standard work. Simple, reliable, unified communication with clients is vital for most businesses. Showcasing this ability within your portfolio by giving context in the explanation will go a long way in helping them envision themselves trusting you.

Make it Organized

The experience a potential employer has looking over your digital marketing portfolio can act as a microcosm to them of your organization and ability to make user-friendly content as a general rule. For that reason, don’t gather all of your best work only to throw it into an impossible-to-navigate folder. There are lots of good portfolio websites that can help you organize your material in an explanatory way, and can even showcase your personality on top of it. Show off your skill even in this matter, and you’ll definitely shine out from the crowd!

Getting on the job market is never easy. You’ll have a much easier time, however, if you have a portfolio up and ready for perusal. Follow these tasks to really make a good digital marketing impression!

Read this next: How Information Technology Can Assist with Online Business Success