How Aged Domains Rank Within Search Engines

Domain age is one of many SEO factors that search engines use to determine the page rank of a specific page. An older domain creates a sense of trust, reliability, and integrity. It's not uncommon for SEO experts to seek out older domains when buying from an online marketplace. There are several reasons why older is better when it comes to domains. The following information should be applied if you're ever in the position to purchase an expired or expiring domain.

Age Matters!

To put it bluntly, domain age is underrated. The older a domain is, the more trustworthy it appears. Moreover, an aged domain has more potential for backlinks. In fact, most SEO experts buy aged domains solely for backlinks.

One of the easiest ways to check the age of a domain is to use one of the many freely available

tools online to check domain age. These allow you to quickly figure out just how authoritative the age of a site is.

Look for Backlinks

Search engines love quality backlinks. The more other sites are talking about your domain, the higher your chances will be to rank high. An older site with a high number of backlinks is SEO gold.

If you're able to take advantage of SEO work done on the domain in the past, there's no reason not to. It may cost a bit more to grab one of these domains, but it will save you money in the long run as you won't have to spend as much on paid campaigns to increase exposure and traffic.

Look for Traffic

Exposure is valuable. Determining the rate of traffic to a domain is one of the best ways to reveal its value. Most metrics are in the form of unique monthly views. An older, established domain will more than likely already have a bit of traffic coming to it.

Again, this may increase the investment required to obtain it, but if it comes with an established flow of traffic, it's well worth the cost.

Look for Bad Reputations

Black Hat SEO tactics are techniques that break the community guidelines of most major search engines. There have always been SEO experts who've exploited flaws or weaknesses in search engine algorithms to gain an unfair advantage. While it may seem trivial, these techniques undermine hundreds of hours of ethical work put in by millions. They threaten the livelihood of honest workers worldwide.

It's possible that the domain could be blacklisted on major search engines. In this case, all the SEO work in the world wouldn't make the domain worth the money you paid to get it.

In closing, it's vital to do your homework before purchasing a domain just for its age. An older domain can be profitable, but it can also bite you in the end if you're not careful. Exercising caution during the buying process will keep you out of trouble. If you have a site, or are thinking about getting one, be sure to contact the best to guarantee you get a website that works for you.