Website Features You Can’t Be Without

  • By Brian Lewis
  • 22 Jan, 2021
Whatever business you’re in, it’s essential that you have a website. This is where customers can find your business and learn more about you. If you want to keep customers engaged, there are several elements you should include in your website.

Contact Information

When creating your website, you should create it with the user in mind. One element that is helpful to users is including contact information. This information can be helpful if they have a question, a problem, or any other feedback. You can include this information in a variety of places including the footer of the website, on a designated contact page or any other relevant page. In your contact information, you should include your name as well as the name of the website. You can even consider adding some “About Me” information. You should also have a phone number, email, address, or any other pertinent form of contact.

Live Chat

Customer service is essential to any business and a live chat can improve customer service on your website. You can use a live chat in two ways. Members of your customer service staff can be available to answer chats or you can use an AI chat. Of course, you can also use a combination of the two. Having a live chat allows your customers to get answers to their questions quickly and it can increase customer satisfaction. An automated chat can also free up your staff to answer more specific questions while the live chat takes care of general questions. Live chat allows you to have effective customer service, even when your business is closed. Most live chats are available 24 hours, so your customers can get help any time they need it.

Clear Navigation

Your website needs to be easy for users to navigate. If they find it too difficult to get to the information they need, they are likely to just click away. To improve your navigation, start by making navigational tools clear. Have a clearly labeled menu or have headings at the top of your page with links to appropriate pages. You should also only include sections that are absolutely necessary. Too many sections can also add to the confusion. You also want to avoid having a lot of subsections. Overall, you should keep your website navigation very simple and obvious.

With so much business taking place online, it’s important that you have a quality website. A high-quality website will keep customers engaged. These elements, and more, will help to improve the quality of your website.


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