What You Need to Keep in Mind When Building a New Website

Getting your website together is one of the most important steps for your business. Everyone uses the Internet and creating an easy-to-use and interesting site can give people a chance to get acquainted with your products. What do you need to think about as you get the website built and designed?

Focus on Visual Appeal

It’s important to focus on the overall style and design of your website. Not only will a visually appealing site make people want to explore, but it will also assure your audience that you are a professional company. Though it may not be everything, eye candy on your website is a great way to keep your customers engaged.

Hire a professional photographer to get high-quality photos for your business to take advantage of. Let one of the pictures be the core of your home page. Alternatively, you can have an opening video encapsulating what your business is about. If necessary, redesign your company logo and use coordinating colors.

Optimize it For Mobile

It isn’t enough to just build your website, but you have to make sure it looks and functions on mobile devices. This will likely be the most popular way people access your website. As much as 70 percent of all website traffic comes from mobile devices. Think about how your website would look from a vertical orientation. If a customer attempted to search you on their device, would they be confused? They better not be. Focus on designing a great mobile website first, with a desktop setup your second priority. In some cases, you may just want to create an app that customers can download for free.

Develop UX Design

As you are designing your website, you have to stop occasionally and think from the customer’s point of view. Will they understand how the website functions? Do they know what you are talking about? Are your instructions clear? When they aren’t, you might need to incorporate better UX (user experience) design.

You are tasked with creating a website that can be accessible and understandable to anyone. This can seem a monumental task. With steady, consistent effort, your website can be better understood by anyone. Work with test audiences. Gather feedback. Ask coworkers for their ideas and perspectives. This is what makes a perfect website.

Publishing a website will get your business into a great place. But making an effective website takes more than knowing code and hitting “publish.” It takes optimization, design, and thoughtful consideration.

Could your website use a makeover? Contact us today so we can help!