How Local Businesses Can Get the Word Out About Their Brands

By Brian Lewis
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22 Dec, 2021
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With every small business, the chief concern is always how to let customers know that you’re out there. Without new customers businesses will gradually (or not so gradually) lose their competitive edge. In fact, bad marketing tactics are one of the top reasons that small businesses fail.

So how can you make sure that people are hearing about your local small business? Here are a few different ways that you can make sure you’re reaching customers.

Build Your SEO

Search Engine Optimization (SEO) refers to your business’s internet savviness. Basically, how easy is it for your customers (or prospective customers) to find your business online?

SEO is a pretty big deal, because most people don’t scroll past the first two pages of the Google search results.

To make sure that your customers can find you online, make sure you are using good SEO practices. There’s a lot that goes into boosting your search engine rankings, but you’d be surprised—it’s not all complicated and a lot of it can be done faster than you think.

Use Your Vehicle Fleet

If your small business uses a vehicle fleet, you may be sitting on top of a prime advertising opportunity. Try using your fleet for transit advertising, or outfitting your vehicles with your company logo. This can be a great way to advertise your brand locally as your drivers make their way around the city. Potential customers can become familiar with your logo and have a general idea of what your business offers.

And when it comes to the logistics of getting your logo onto the fleet, try using vinyl wrap. It’s cheaper to get a vinyl wrap than to paint an advertisement on your vehicle. Same message, cheaper means!

Attend Local Events

Attending local events such as craft fairs, farmer’s markets, and specialty expos can be a great way for your business to connect with the local community. These can be great opportunities for your customers to see your company as a local asset and a business that plays a positive role in local affairs. It’s also a good time to connect with other business owners and try to make partnerships or cross-promotion agreements.

Brainstorming ways to reach your customers isn’t a goal so much as a process. What will work today won’t always work tomorrow. Remember that it's an evolving market out there and that you’ll need to change with it to be successful.

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