Online Video Platforms Every Business Should Be Using 

Marketing used to be something that people did essentially through print media, but now that is no longer the case. In fact, video content is becoming increasingly important for brands across industries. If you can find a way to harness the power of video through the most important video platforms you can grow your business and find yourself reaching a new audience that is invested in the products you offer. 

Instagram 

Instagram was initially noted for only photo content, but now it is becoming more and more exciting for video content as well. On Instagram you can build a following and put out advertisements through your channel, with influencers, or even through paid content. All three of these options allow you to reach a broad audience with your amazing video content. The more you are able to develop great videos to share on Instagram, the better it will be for building a community around your business on social media. 

YouTube 

YouTube is another great place to get your business noticed and gain customers with your video content. With YouTube you can expose a huge audience to your company and gain more customers, especially if you create videos that are compelling and appealing. The content you create for paid advertisements on YouTube has the potential to reach so many new people who are interested in what you and your business has to offer. YouTube advertising can be more expensive, but it has a higher payoff. It’s this pay off that makes it worth the investment. 

TikTok 

TikTok is becoming an increasingly valuable place to share video content for your business. Advertising on TikTok can give you a huge amount of exposure, especially with younger audiences. It’s important to remember that the shorter form of TikTok videos makes it an even better place to spend your advertising budget since the content will take less time and effort to produce. You can also keep track of current trends and use them to create content that has a higher potential of being seen and appreciated by your audience. 

Harnessing the power of video platforms can help you to reach an audience you may not have otherwise seen. It’s important to realize that your business has more opportunities now than ever before. And video platforms are the tools you can use to take advantage of those new possibilities.

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